Four months ago Balmain and H&M announced an collaboration. The collaboration was revealed to the Billboard Awards in Las Vegas, where chief designer Olivier Rousteing told about the collection with Jourdan Dunn and Kendall Jenner by his side, both dressed in clothes from the upcoming collection. The models Gigi Hadid, Hao Yun Xiang and Dudley O’Shaughnessy
is also involved in this campaign. The photos were taken by Mario Sorrenti.